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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Zena Neds-Fox

Everyday Blooms | Zena Neds-Fox

I met this word-loving wife and mom, what feels like a million years ago, when my mum and I were speaking at a women’s retreat. Her and I connected on campfire benches and bonded over our mad love for writing.  I was immediately struck by her quiet strength and raw, gritty love for Jesus and her people. Meet Zena… What’s your story, morning glory?… Read More

Everyday Blooms, Faith, Family, Guest Post

Everyday Blooms | Heidi Short

Everyday Blooms | Heidi Short

This sweet gal and I actually go back about 30 years, all the way to St. George’s School in Windhoek, Namibia. We reconnected several years ago through Facebook, but have grown closer over the past 3 years as we’ve worked together on my books (she’s been an incredible editor and encourager – who also happened to help Deborah Kirsten with her gorgeous book). All the way… Read More

Everyday Blooms, Faith, Family, Guest Post

Everyday Blooms | Marlene Lawson

Everyday Blooms | Marlene Lawson

I met this feisty female several years ago when she was MCing an event I was speaking at..and she may or may not have been wearing massive amounts of camo and rhinestones at the time. I quickly fell in love with her sassiness, along with her delightful sense of style.  She’s a wife, mom & grandma, and a well-loved speaker & author. Meet Marlene…… Read More

Everyday Blooms, Faith, Friendship, Guest Post, Uncategorized

Everyday Blooms | Malinda Fuller

Everyday Blooms | Malinda Fuller

I connected with this beautiful SoCal wife and momma through the Influence Network, and have loved watching her step more fully into her strengths and giftings as a writer over the past few months. Her story of choosing obedience over hustle will challenge and encourage you to more bravely and wholeheartedly trust God with your hopes and dreams while raising up… Read More

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Ali Wren

Everyday Blooms | Ali Wren

When I joined the Influence Network last year, this lovely young lady stood out to me immediately.  Her quiet confidence and gracious leadership were disarming and refreshing.  And her Instagram feed is totally drool worthy. A wife, teacher & passionate foodie, I had the honor of squeezing her in the flesh for the first time last month at our local Influence meet-up…. Read More

Everyday Blooms, Faith, Guest Post, Health

When Your Heart Is Black And Blue

When Your Heart Is Black And Blue

Let’s not pretend that we don’t have a problem on our hands. And let’s not pretend it isn’t a deep-seated, tender, ripped-raw one. Let’s not pretend that sin doesn’t abound where words are many, or that complete silence is any better. Let’s not pretend that hard conversations don’t need to take place, or that we’ll not have to stay silent… Read More

Faith, Grace, Keepin' it Real, Uncategorized

Battling Perfectionism with Imperfect Action

Battling Perfectionism with Imperfect Action

  We sat around the flawlessly set table on white leather chairs, and between sips of coffee and bites of chocolate mousse from little silver spoons, she spilled her heart; “he’s so capable, he knows what he’s doing…he’s just so hard on himself.  I know he would do an amazing job – he’s got everything it takes – I just wish… Read More

Business, Faith, Goals, Writing

The Cure For Not Enough

The Cure For Not Enough

Alstoemeria.  A common flower, if ever I’ve seen one. Put a few flashy flowers – like gerbera daisies, a cluster of ranunculus or a pincushion protea for flare – into an arrangement, and you can simply pad it with greenery and alstoemeria. She’s the ‘filler’ of flower department, if you will. Not too costly, not too fancy.  She adequately fills in where the important… Read More

Desktop Wallpaper, Faith, Grace, Photography, Uncategorized

Wake Up!  Penduka is Here!

Wake Up! Penduka is Here!

Friends!  She’s here!! In the same way writing a book feels a little like growing and delivering a baby (ring of fire and all), announcing it feels a little like showing said baby off.   You’re running on adrenaline and want to jump up and down, and exhausted all at the same time.  You want to scream it from the mountaintops, and fear… Read More

Business, Designs, Faith, Goals, Quotes and Scriptures, Shop, Writing

Some Thoughts on Authentic Spirituality

Some Thoughts on Authentic Spirituality

  Until recent years, I hadn’t dared to challenge many of our widely accepted and deeply entrenched ideas about what it means to know God, and about what it is that actually produces spirituality. But I’ve discovered incredible freedom in allowing my spiritual feathers to get ruffled, forcing me to dig more deeply into what it is I actually believe, rather than simply regurgitating… Read More

Daily Life, Faith, Grace

Shake, Reshape & Fuel : My Favorite Books of 2015

Shake, Reshape & Fuel : My Favorite Books of 2015

Hello, my name is Joy…and I’m an input junkie. It’s true.  I am somewhat obsessed with gathering information, gleaning nuggets of wisdom, and putting into action what I learn, in my personal, professional or spiritual life.  I read several books at the same time (although have a bad habit of not finishing them all), listen to books on Audible, and fold laundry… Read More

Business, Daily Life, Faith, Goals, Uncategorized, Writing

When Going Means Staying

When Going Means Staying

We begged and pleaded with Papa to allow us to go.  For years we took classes in missiology and theology and how-to-do-this-life-well-ology, sold our home, gave away our things, found an army of loved ones to partner with us and circled this vision of reaching the lost in constant prayer.  We knew Papa had called us to shine his Light… Read More

Bethany, Faith, Grace, Guest Post

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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