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Simply Bloom Co.

Where Passion & Purpose Collide

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About

 

–

Welcome, friend.  I’m so glad you’re here.  I’m Joy, a simple seed planter, fire starter + people squeezer, and the founder of Simply Bloom Co.

Simply Bloom Co. exists to help women embrace their stories and to equip + empower them to live lives of passion + purpose through the spoken, written + illustrated word.

In a nutshell, I am a…

  • Speaker, writer, freelance graphic designer, artist, podcaster, coach + consultant.
  • Author of XES, Penduka and SOZO.
  • Enneagram enthusiast, coach + workshop host
  • Creator if the R•EVOLVE 5 Year Journal.
  • Voice behind the Oh, Good Grief | The Podcast.
  • Maker of pretty things and Simply Bloom Shop owner.
  • Creator of the We ROAR Project.
  • Preacher girl.
  • Lover of life, speaker of truth, professional squeezer of people.
  • Hot mess, saved by grace.

Born in South Africa, I was raised in Namibia and currently live across the pond in Michigan with my police officer husband and our 2 lovely loin-fruit.

–

LINKS AT A GLANCE:

• I speak at women’s events & conferences, am on the preaching team at our church (New Life Vineyard in Midland), and preach regularly at the Saginaw Juvenile Detention Center.

• I teach Gospel-centric Enneagram workshops, along with a workshop for leadership teams in ministry + marketplace.

• The We ROAR Project was launched as a way to celebrate goodness and cultivate kindness among women.

• I’m a graphic designer by day, specializing in marketing material & creative branding for small businesses.

• I’m a coach & consultant to women who are passionate about getting unstuck and living out their God-given calling, be it by launching a small business, finally writing that book, or working on their marriage.

• You can purchase exclusive Simply Bloom Co. candles, prints, mugs & other lovely things at my merchandise table (speaking events) or online at the shop.

–

You can read my personal testimony here.

 

 photo Joy.jpg

Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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As we move through this season of thanksgiving and As we move through this season of thanksgiving and inch toward the end of the year, I’ve been reflecting on what this year has held — the heartbreak and the healing, the grit and the grace, the parts we survived and the parts that surprised us. And a few things rise to the top.

I’m grateful for life — for the young one we lost too soon and the impact he made, and for my favorite one who got to stay. For the ICU team who cared for my hubby after his stroke and surgery. For his life, his healing, and the restoration we’ve witnessed.

I’m grateful for seasons — for the reminder that it won’t always be this way. Hard seasons don’t last forever, and goodness still finds its way into the cracks.

I’m grateful for friendship — for the people God has enveloped us in. For community that feels like home. For the redemptive conversations and the healing that happens around a table with people who know you and love you still. And fresh sourdough.

I’m grateful for movement — early Thursday walks with my best friend, returning to the gym after five months away… achy, winded, and 15 pounds heavier, but still showing up. For a body that’s in transition, but resilient.

I’m grateful for my kids — for our daughter’s graduation one month after the stroke and the miracle of that day. For our son, now taller than all of us, with a tender heart shaped by brutal loss. And for our bonus boy who has loved our girl well for years—and loves us, too.

And I’m grateful for the Word — for the way it’s carried, challenged, and steadied us. And for The Chosen and House of David for breathing fresh life and color into Scripture again.

There’s more, always.
But today… this is enough.

Gratitude for what was.
Hope for what’s ahead.
Grace for the in-between.
After a long stretch of quiet, I can feel a new se After a long stretch of quiet,
I can feel a new season taking shape.

It’s subtle… a little tender… and honestly, a bit terrifying.
But it also feels like grace. Slow and steady, patient and unassuming.

The last few years have held both ache and healing, unraveling and rebuilding. God has been faithful in the dark corners, gentle in the grief, and persistent in inviting me back to life in ways I didn’t expect.

I don’t have all the answers.
In fact, I’m not even sure I have most of them.
But I do know this...
Something is coming.
Something rooted.
Something honest.
Something that has been growing quietly beneath the surface.

I’ve missed this space.
I’m easing back in, one brave, grateful step at a time.

Stay close. More soon.
Grace + gratitude 🌱
I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at the Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that the “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and Aid And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
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