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Where Passion & Purpose Collide

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The Comparison Game {and Why it’s So Overrated}

The Comparison Game {and Why it’s So Overrated}

I spent most of my adolescent years aching to be someone else.  Any body else. And while I can say that I’ve finally learned to embrace the quirky, awkwardly transparent, people-loving introvert I’ve grown into, I still occasionally stumble into that place of longing for the ability to behave or perform or create like another. I often struggle with comparing… Read More

Daily Life, Faith, Goals, Grace, Keepin' it Real, Printables, Quotes and Scriptures

A Letter To My Babes: Philippians Style

A Letter To My Babes: Philippians Style

Sweet friends, you’re in for a treat!  Allow me to introduce you to one of my favorite humans on the planet: Bethany.  I met this amazing woman several years ago through a mutual friend (our bestie below on the left), and we’ve been mutually smitten ever since. Bethany is wise, she is kind, she is hilarious, and she is insanely gifted.  You… Read More

Bethany, Faith, Family, Love, Motherhood, Quotes and Scriptures

Looking Back & Moving Ahead : A Walk Down Memory Lane

Looking Back & Moving Ahead : A Walk Down Memory Lane

Yes, believe it or not, I am still alive.  Alive and kicking, complete with jazz hands. It was over tea with a new friend a few weeks ago that I realized just long it had been.  How long since I’d started this little blog, and how long it had been since I’d actually written on it. While it wasn’t intentional,… Read More

Daily Life, Faith, Friendship, Grace, Keepin' it Real, Shop, Uncategorized

Even Still… [When You Can’t See God’s Hand] & Printable

Even Still… [When You Can’t See God’s Hand] & Printable

I was reading in my Jesus Calling this morning about waiting, trusting and hoping, and how the three are intricately connected to each other. How they act as a strong chain, woven around the central cord of trust, connecting our hearts to God’s. And it reminded me how hard it is to rest in Him – to wait and to… Read More

Daily Life, Designs, Faith, Printables, Quotes and Scriptures

The Other Conversation Christians Should Be Having About Fifty Shades

The Other Conversation Christians Should Be Having About Fifty Shades

I talk about sex a lot. In public, none the less. And I love it. As the demand for this particular talk has grown, and as I’ve bravely shared my own messy story, the regularity with which I get asked awkward questions has grown too.  I love that part too. It has afforded me the opportunity to wrap my arms… Read More

Faith, Grace, Keepin' it Real, Love, Marriage, Printables, Redemption

Tees That Touch Lives

Tees That Touch Lives

Ever since designing shirts for Union28 several years ago, I’ve wanted to create more.  I love the idea of fashion with a mission. I haven’t stopped thinking about it.  But the burden of having to order the correct sizes in colors that actually sell, not to mention the upfront cost of purchasing stock – enough to keep the price down… Read More

Designs, Faith, Grace, Shop

Good News For The Weary Woman

Good News For The Weary Woman

It happens every time I tell the story. I’m right there.  In the muck, in the shame.  In the hopelessness. I can feel the grip of self-loathing tighten around my throat.  My heartbeat quickens as the fear of exposure whispers; You are such a mess. You are worthless.  You’re finished. It’s just for a second.  But it’s there. So much… Read More

Designs, Faith, Grace, Printables, Quotes and Scriptures, Redemption

Why We Don’t Homeschool Our Children

Why We Don’t Homeschool Our Children

Homeschool, private or public? After breast or bottle, home or work, to vaccinate or not…this is the big, looming question. For some it’s a no-brainer.  For others it’s an incredibly hard, perplexing decision to make, and a lonely road to navigate. Please know, right off the bat, what this post is not attempting to communicate. It is not my intention,… Read More

Faith, Family, Grace, Keepin' it Real, Motherhood, School

Redeemed : A Story of Broken Made Beautiful

Redeemed : A Story of Broken Made Beautiful

I had become an expert secret keeper.  I’d been swept up so fast, and so young, in a whirlwind of self-destructive behavior that the only way to keep breathing was to keep pretending everything was alright. And so I built walls of deception and lies in a desperate effort to keep the world from seeing the real me. The sad,… Read More

Faith, Grace, Guest Post, Love, Marriage, Redemption, Writing

When Your Wings Are Weighed Down {plus Free Printable}

When Your Wings Are Weighed Down {plus Free Printable}

I have never been particularly business savvy. Partly because I just haven’t a clue what I’m doing. Most mostly because, if I’m honest, I’ve established really blurry boundary lines.  If boundaries at all. I have always struggled to find balance between my firm belief in the importance of generously sharing your unique talents and giftings with the world around you…and… Read More

Designs, Faith, Keepin' it Real, Printables, Quotes and Scriptures, Speaking

Lessons from Under the Bridge {plus a Hand-Doodled Printable}

Lessons from Under the Bridge {plus a Hand-Doodled Printable}

I’ve been processing a lot over the summer – a lot of good, deep, heart stuff – and it’s been an incredibly liberating journey to say the least. Not always easy, but always good. As God has slowly been chipping away at the unsightly parts of my heart, dealing with misplaced priorities and my maternally-inspired anger issue, He’s tenderly brought… Read More

Designs, Faith, Grace, Keepin' it Real, Printables, Quotes and Scriptures, Redemption

On Being Rooted: Confessions of an Approval Addict {plus Free Printable}

On Being Rooted: Confessions of an Approval Addict {plus Free Printable}

A funny thing happens when you feel called to pour out your heart and soul, raw and unfiltered, on paper and offer it up as a broken prayer to an equally fragile world. You feel brave and courageous. On a mission and absolutely determined to hit the target, no matter the cost. The euphoria that comes from actually accomplishing something… Read More

Designs, Faith, Grace, Printables, Quotes and Scriptures, Writing

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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