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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Marlene Lawson

I met this feisty female several years ago when she was MCing an event I was speaking at..and she may or may not have been wearing massive amounts of camo and rhinestones at the time. I quickly fell in love with her sassiness, along with her delightful sense of style.  She’s a wife, mom & grandma, and a well-loved […]

Everyday Blooms, Faith, Friendship, Guest Post, Uncategorized

Everyday Blooms | Malinda Fuller

I connected with this beautiful SoCal wife and momma through the Influence Network, and have loved watching her step more fully into her strengths and giftings as a writer over the past few months. Her story of choosing obedience over hustle will challenge and encourage you to more bravely and wholeheartedly trust God with your hopes […]

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Ali Wren

When I joined the Influence Network last year, this lovely young lady stood out to me immediately.  Her quiet confidence and gracious leadership were disarming and refreshing.  And her Instagram feed is totally drool worthy. A wife, teacher & passionate foodie, I had the honor of squeezing her in the flesh for the first time last month […]

Everyday Blooms, Faith, Guest Post, Health

When Your Heart Is Black And Blue

Let’s not pretend that we don’t have a problem on our hands. And let’s not pretend it isn’t a deep-seated, tender, ripped-raw one. Let’s not pretend that sin doesn’t abound where words are many, or that complete silence is any better. Let’s not pretend that hard conversations don’t need to take place, or that we’ll […]

Faith, Grace, Keepin' it Real, Uncategorized

Everyday Blooms | Jenn Nicole

I met this gorgeous gal a few years ago, when our husbands worked together briefly, and have watched from a distance as she’s walked through uncertainty and loss with a fierce and unrelenting faith. Her story of hope amidst heartbreak so powerfully tells of a God who “takes the broken pieces and makes them beautiful” [Ecclesiastes 3:11]. Meet Jenn… What’s your […]

Everyday Blooms, Guest Post, Motherhood, Quotes and Scriptures, Redemption

The Ali + Aiden Show

Sometimes when you have a massive amount of design work to pump out and 3 talks for 2 different events to prep for, and your little ones require some non-ice-cream or screen-time related bribery to let you completely ignore them and work… You promise them a little studio time of their own…and they end up killin’ it. Which then inspires […]

Daily Life, Motherhood, Studio, The Kiddos, Uncategorized

The Penduka Manifesto

  AS A TRIBE OF WOMEN, STRIVING TO LIVE FULLY ALIVE & WHOLEHEARTEDLY EMBRACE GRACE, WE WILL:   Choose joy every single day. Ask brave questions & bring honest answers. Silence the urge to compete. Feed gratitude.  Starve comparison. Own your story. Rejection happens.  Smile & shake it off. Watch your words. Speak life. Say […]

Goals, Grace, Printables

Battling Perfectionism with Imperfect Action

  We sat around the flawlessly set table on white leather chairs, and between sips of coffee and bites of chocolate mousse from little silver spoons, she spilled her heart; “he’s so capable, he knows what he’s doing…he’s just so hard on himself.  I know he would do an amazing job – he’s got everything it […]

Business, Faith, Goals, Writing

The Cure For Not Enough

Alstoemeria.  A common flower, if ever I’ve seen one. Put a few flashy flowers – like gerbera daisies, a cluster of ranunculus or a pincushion protea for flare – into an arrangement, and you can simply pad it with greenery and alstoemeria. She’s the ‘filler’ of flower department, if you will. Not too costly, not too fancy.  She adequately […]

Desktop Wallpaper, Faith, Grace, Photography, Uncategorized

Wake Up! Penduka is Here!

Friends!  She’s here!! In the same way writing a book feels a little like growing and delivering a baby (ring of fire and all), announcing it feels a little like showing said baby off.   You’re running on adrenaline and want to jump up and down, and exhausted all at the same time.  You want to scream it […]

Business, Designs, Faith, Goals, Quotes and Scriptures, Shop, Writing

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 photo Joy.jpg

Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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