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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Bethany Reed

I met this delightfully feisty human through my best friend when we were all in the throes of raising our toddlers, and just couldn’t get enough of her.  Needless to say, we grabbed her and roped her into a best-friend-triad, and continue to adore her socks off. She’s absolutely hilarious, so incredibly genuine, as gifted as all […]

Bethany, Everyday Blooms, Faith, Grace, Uncategorized

Everyday Blooms | Latonya Esau

Paging through a family magazine almost a decade ago, I locked eyes on an ad for cute tees that celebrated marriage.  The “My Husband Rocks” anthem instantly sparked my interest, and I hurried off to figure out who these people were and how I could be a part of their mission. Flash forward several years and the woman […]

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Jennifer Swoish

I feel like I’ve known this gorgeous gal for ages – as Facebook tricks me frequently into thinking I know people better, and for longer, than I actually do. She gets giddy while talking about trees, will happily run to the corner store and buy deodorant for you if you’re speaking at her church and have absent-mindedly forgotten to […]

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Whitney Putnam

I encountered her first through Hope*Writers, and have since watched – rather awe-struck at times – as she’s leaned unabashedly into her passion and calling, courageously putting her heart out there, linking arms with other women as she’s led the charge. Her desire to run hard after God is refreshing.  But her willingness do so, bravely and imperfectly, is what has made all the difference. Meet […]

Everyday Blooms, Faith, Friendship, Quotes and Scriptures, Uncategorized

Everyday Blooms | Moriah Steiner

I’m not sure whether it was her love of Africa or the adorable tees she sells that first caught my attention, but this tender-hearted momma stood out from the crowd. She navigates the missionary life – one foot in the States and the other in Uganda – with passion and finesse, and manages to capture her journey so beautifully […]

Everyday Blooms, Faith, Family, Grace

Everyday Blooms | Carol Burns

I first met this small package of dynamite back in 2002, when my then-fiance was introducing me to “his people”.  With a smile that lights up the room, and the most delightful freckles, this gal immediately caught my eye. Her commitment to allow her broken-heart-made-whole story to fuel her passion to unconditionally love the lost and lonely, through foster care, is […]

Everyday Blooms, Faith, Grace, Guest Post, Motherhood, Uncategorized

Everyday Blooms | Amanda DeKatch

I had heard of this talented gal – and had watched her perform (with her crazy-amazing voice and gorgeous curls) – long before I’d had the pleasure of meeting her in the flesh. Leaving her home state of Michigan to grow new roots in Florida, this wife and momma has a story of struggle and resilience that will inspire both hope and greater […]

Everyday Blooms, Faith, Family, Grace, Guest Post, Motherhood, Uncategorized

Everyday Blooms | Ali Grace

This sweet cow-huggin’, cookie-bakin’, math-teachin’ Alabama girl captured my heart early on during our mutual rendezvous with The Influence Network. Her honesty and vulnerability is both refreshing and convicting, and her story hope-stirring. Meet Ali… WHAT’S YOUR STORY, MORNING GLORY? I grew up in a wonderful Christian home, but it wasn’t until I met the end of […]

Everyday Blooms, Faith, Grace, Guest Post, Health, Uncategorized

Everyday Blooms | Zena Neds-Fox

I met this word-loving wife and mom, what feels like a million years ago, when my mum and I were speaking at a women’s retreat. Her and I connected on campfire benches and bonded over our mad love for writing.  I was immediately struck by her quiet strength and raw, gritty love for Jesus and her people. Meet Zena… […]

Everyday Blooms, Faith, Family, Guest Post

Everyday Blooms | Heidi Short

This sweet gal and I actually go back about 30 years, all the way to St. George’s School in Windhoek, Namibia. We reconnected several years ago through Facebook, but have grown closer over the past 3 years as we’ve worked together on my books (she’s been an incredible editor and encourager – who also happened to help Deborah Kirsten with her […]

Everyday Blooms, Faith, Family, Guest Post

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 photo Joy.jpg

Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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