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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Lisa Devine

I met Lisa and her delightful family for the first time on Mackinaw Island.  I instantly liked her.  She’s effervescent, wise, funny and so beautifully raw.  And she has raised 5 incredible human beings (and home-schooled them) to boot. We’ve shared multiple deep conversations over the past few years, and I’m incredibly honored that she’s kicking […]

Everyday Blooms, Faith, Guest Post, Keepin' it Real, Redemption

Everyday Blooms | Shannon Leigh

There are few makers who encourage and champion the creativity of others quite like this one.  In a day and age where comparison breeds cut-throat competition, and the battle-cry of individualism too often silences the sweet anthem of community and collaboration, she boldly breaks the trend and sings the praises of her creative comrades. We […]

Everyday Blooms, Faith, Grace, Uncategorized

Everyday Blooms | Lyndsye Felsman

  While we’d connected briefly online through The Influence Network and Instagram, it wasn’t until I was shuffling into her van in a parking lot in Charlotte, North Carolina, that I realized just what a treasure she was. She’s fun, feisty and wise beyond her years, and has a knack for making everything she touches beautiful. […]

Everyday Blooms, Faith, Grace

Everyday Blooms | Genna Smith-Lubanski

  I spotted her on the dock while waiting for the ferry to Mackinac Island to pull in, her gorgeous shoulder tattoo wooing me from afar, and was just delighted to see her again at the conference I was speaking at that weekend. We have since dug toes into the grass together, watching our littles play […]

Everyday Blooms, Grace, Keepin' it Real

Everyday Blooms | Erin Wolf

Life as we know it can change in an instant.  And this one – this brave momma to four, with a tender heart and a wild faith – she knows it all too well. I met her 8 years ago while our husbands endured 20 grueling weeks of state police academy together.  Drawn in by this common […]

Everyday Blooms, Faith, Grace

Everyday Blooms | Caitlin Lantz

Being a parent is hard work.  Choosing to be obedient and follow God across the world, to raise your family and flesh out your faith in an impoverished nation, is a whole new sort of difficult. I’ve watched this precious family over the past several years, as they’ve navigated missionary life, tragedy, loss, grace and […]

Everyday Blooms, Faith, Grace, Motherhood

Everyday Blooms | Cara Olsen

I met her through Instagram, drawn in by the incredible way she applied watercolor paint to paper – in both minute detail and broad sweeping strokes – and I stayed because of the vulnerability she wove throughout her words.  In a world that peddles superficiality, she is a refreshing change.  Her art woos you in, and […]

Everyday Blooms, Faith, Keepin' it Real

Everyday Blooms | Jolene Underwood

In a day and age where comparison and competition can drive us to isolate and hoard, there’s something incredibly refreshing about someone who uses their gifts and passions to stir up the gifts and passions in others.  Someone who faithfully serves and encourages and equips others with the very tools they’re using in their own field. Between her […]

Everyday Blooms, Faith, Grace, Keepin' it Real

Everyday Blooms | Retha Nichole

While I’d seen her name pop up several times on Instagram, and through our mutual involvement in The Influence Network, it wasn’t until I heard her share her story with Jamie on the Happy Hour podcast that I was undone by the thought of her.  People, I was wrecked.  Sitting in the Meijer parking lot, ugly-crying through […]

Everyday Blooms, Faith, Grace, Keepin' it Real

Everyday Blooms | Elise Hurd

I first connected with this sweet momma & maker through The Influence Network, and was struck by her wisdom and grace while listening to her share her story of heartache and struggle on the Feathers Podcast. She’s artistic, tender-hearted, has a fierce faith and quite possibly the best lips on the planet (just look at that smile). Meet Elise… […]

Everyday Blooms, Faith, Grace

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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