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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Jen Ruble

Everyday Blooms | Jen Ruble

I had heard of this fierce soul long before I’d had the opportunity to squeeze her in the flesh. A dear mutual friend had wept while sharing the story of their struggles, and the joys of their small victories, as they fought to bring their adopted sons home from the Congo.  And I’ve continued to watch in amazement as they’ve navigated the turbulent road… Read More

Everyday Blooms, Faith, Family, Guest Post, Keepin' it Real, Motherhood

Everyday Blooms | Lisa Devine

Everyday Blooms | Lisa Devine

I met Lisa and her delightful family for the first time on Mackinaw Island.  I instantly liked her.  She’s effervescent, wise, funny and so beautifully raw.  And she has raised 5 incredible human beings (and home-schooled them) to boot. We’ve shared multiple deep conversations over the past few years, and I’m incredibly honored that she’s kicking off this new season of… Read More

Everyday Blooms, Faith, Guest Post, Keepin' it Real, Redemption

Everyday Blooms | Genna Smith-Lubanski

Everyday Blooms | Genna Smith-Lubanski

  I spotted her on the dock while waiting for the ferry to Mackinac Island to pull in, her gorgeous shoulder tattoo wooing me from afar, and was just delighted to see her again at the conference I was speaking at that weekend. We have since dug toes into the grass together, watching our littles play in the pond beside my… Read More

Everyday Blooms, Grace, Keepin' it Real

Everyday Blooms | Cara Olsen

Everyday Blooms | Cara Olsen

I met her through Instagram, drawn in by the incredible way she applied watercolor paint to paper – in both minute detail and broad sweeping strokes – and I stayed because of the vulnerability she wove throughout her words.  In a world that peddles superficiality, she is a refreshing change.  Her art woos you in, and her heart makes you sit… Read More

Everyday Blooms, Faith, Keepin' it Real

Everyday Blooms | Jolene Underwood

Everyday Blooms | Jolene Underwood

In a day and age where comparison and competition can drive us to isolate and hoard, there’s something incredibly refreshing about someone who uses their gifts and passions to stir up the gifts and passions in others.  Someone who faithfully serves and encourages and equips others with the very tools they’re using in their own field. Between her servant-hearted leadership, her passion for the… Read More

Everyday Blooms, Faith, Grace, Keepin' it Real

Everyday Blooms | Retha Nichole

Everyday Blooms | Retha Nichole

While I’d seen her name pop up several times on Instagram, and through our mutual involvement in The Influence Network, it wasn’t until I heard her share her story with Jamie on the Happy Hour podcast that I was undone by the thought of her.  People, I was wrecked.  Sitting in the Meijer parking lot, ugly-crying through her interview and ignoring my… Read More

Everyday Blooms, Faith, Grace, Keepin' it Real

When Your Heart Is Black And Blue

When Your Heart Is Black And Blue

Let’s not pretend that we don’t have a problem on our hands. And let’s not pretend it isn’t a deep-seated, tender, ripped-raw one. Let’s not pretend that sin doesn’t abound where words are many, or that complete silence is any better. Let’s not pretend that hard conversations don’t need to take place, or that we’ll not have to stay silent… Read More

Faith, Grace, Keepin' it Real, Uncategorized

3 Things Bravery in Business Have Taught Me About Bravery In Life

3 Things Bravery in Business Have Taught Me About Bravery In Life

  The past year has been one for the books when it comes to growth, both professionally and on a more personal level. Sometimes this growth has shown up externally, in exciting displays of color and action, branching out and budding new life on already existing limbs.  Visible to the public eye, this growth quickly gets noticed and celebrated.  As a ‘words of affirmation‘ gal, I totally thrive… Read More

Business, Designs, Goals, Keepin' it Real, Speaking, Writing

The Comparison Game {and Why it’s So Overrated}

The Comparison Game {and Why it’s So Overrated}

I spent most of my adolescent years aching to be someone else.  Any body else. And while I can say that I’ve finally learned to embrace the quirky, awkwardly transparent, people-loving introvert I’ve grown into, I still occasionally stumble into that place of longing for the ability to behave or perform or create like another. I often struggle with comparing… Read More

Daily Life, Faith, Goals, Grace, Keepin' it Real, Printables, Quotes and Scriptures

Grit & Virtue | Guest Post

Grit & Virtue | Guest Post

If you’re a spiritually-driven female entrepreneur and haven’t heard of Grit & Virtue, allow me to introduce you to your new best friend…   Being a business owner, solopreneur or creative professional – while exhilarating – can be an incredibly lonely journey.  G&V has set out to change all that. I love their vision and mission, their creativity and presentation, and the… Read More

Guest Post, Keepin' it Real, Love, Marriage

Looking Back & Moving Ahead : A Walk Down Memory Lane

Looking Back & Moving Ahead : A Walk Down Memory Lane

Yes, believe it or not, I am still alive.  Alive and kicking, complete with jazz hands. It was over tea with a new friend a few weeks ago that I realized just long it had been.  How long since I’d started this little blog, and how long it had been since I’d actually written on it. While it wasn’t intentional,… Read More

Daily Life, Faith, Friendship, Grace, Keepin' it Real, Shop, Uncategorized

The Studio Makeover

The Studio Makeover

I know, I know.  It’s been almost 3 million years since I first teased you with pictures of dirt and concrete and paint.  Okay, maybe just 4 months.  But it feels like forever since we dug up the dirt around the building to install drainage tile and get the studio makeover rolling, and I’m sure you’ve been waiting on the edge of your… Read More

Designs, Home Improvement, Keepin' it Real, Organization, Studio

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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