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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Lisa Devine

I met Lisa and her delightful family for the first time on Mackinaw Island.  I instantly liked her.  She’s effervescent, wise, funny and so beautifully raw.  And she has raised 5 incredible human beings (and home-schooled them) to boot. We’ve shared multiple deep conversations over the past few years, and I’m incredibly honored that she’s kicking […]

Everyday Blooms, Faith, Guest Post, Keepin' it Real, Redemption

Everyday Blooms | Shannon Leigh

There are few makers who encourage and champion the creativity of others quite like this one.  In a day and age where comparison breeds cut-throat competition, and the battle-cry of individualism too often silences the sweet anthem of community and collaboration, she boldly breaks the trend and sings the praises of her creative comrades. We […]

Everyday Blooms, Faith, Grace, Uncategorized

Everyday Blooms | Lyndsye Felsman

  While we’d connected briefly online through The Influence Network and Instagram, it wasn’t until I was shuffling into her van in a parking lot in Charlotte, North Carolina, that I realized just what a treasure she was. She’s fun, feisty and wise beyond her years, and has a knack for making everything she touches beautiful. […]

Everyday Blooms, Faith, Grace

Everyday Blooms | Genna Smith-Lubanski

  I spotted her on the dock while waiting for the ferry to Mackinac Island to pull in, her gorgeous shoulder tattoo wooing me from afar, and was just delighted to see her again at the conference I was speaking at that weekend. We have since dug toes into the grass together, watching our littles play […]

Everyday Blooms, Grace, Keepin' it Real

Everyday Blooms | Erin Wolf

Life as we know it can change in an instant.  And this one – this brave momma to four, with a tender heart and a wild faith – she knows it all too well. I met her 8 years ago while our husbands endured 20 grueling weeks of state police academy together.  Drawn in by this common […]

Everyday Blooms, Faith, Grace

Everyday Blooms | Caitlin Lantz

Being a parent is hard work.  Choosing to be obedient and follow God across the world, to raise your family and flesh out your faith in an impoverished nation, is a whole new sort of difficult. I’ve watched this precious family over the past several years, as they’ve navigated missionary life, tragedy, loss, grace and […]

Everyday Blooms, Faith, Grace, Motherhood

Everyday Blooms | Cara Olsen

I met her through Instagram, drawn in by the incredible way she applied watercolor paint to paper – in both minute detail and broad sweeping strokes – and I stayed because of the vulnerability she wove throughout her words.  In a world that peddles superficiality, she is a refreshing change.  Her art woos you in, and […]

Everyday Blooms, Faith, Keepin' it Real

Everyday Blooms | Jolene Underwood

In a day and age where comparison and competition can drive us to isolate and hoard, there’s something incredibly refreshing about someone who uses their gifts and passions to stir up the gifts and passions in others.  Someone who faithfully serves and encourages and equips others with the very tools they’re using in their own field. Between her […]

Everyday Blooms, Faith, Grace, Keepin' it Real

Everyday Blooms | Retha Nichole

While I’d seen her name pop up several times on Instagram, and through our mutual involvement in The Influence Network, it wasn’t until I heard her share her story with Jamie on the Happy Hour podcast that I was undone by the thought of her.  People, I was wrecked.  Sitting in the Meijer parking lot, ugly-crying through […]

Everyday Blooms, Faith, Grace, Keepin' it Real

Everyday Blooms | Elise Hurd

I first connected with this sweet momma & maker through The Influence Network, and was struck by her wisdom and grace while listening to her share her story of heartache and struggle on the Feathers Podcast. She’s artistic, tender-hearted, has a fierce faith and quite possibly the best lips on the planet (just look at that smile). Meet Elise… […]

Everyday Blooms, Faith, Grace

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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The stories we tell about ourselves often begin be The stories we tell about ourselves often begin
before we know we’re telling them...
in childhood, where identity is still forming
and belonging can feel uncertain.

This week, I sit down with my friend Tiana Hawver as she shares her story of adoption, trauma, and the ache of rejection that shaped how she saw herself for years.

This one is tender. Honest.
And deeply needed.

🎧 Episode 020 is live | Reconnecting the Dots
  Identity, Trauma, and the Ache of Belonging
Joy isn’t the opposite of sorrow. It’s the opposit Joy isn’t the opposite of sorrow.
It’s the opposite of fear.

We live between Friday and Sunday,
and most of life feels like Saturday.
Tension is not failure.
It’s formation.

If you’ve been chasing happiness
and feeling weary...
this episode might steady you.

🎧 019 | Cultivating Joy on the Journey
 [in the Middle of the Mess]

Listen wherever you stream podcasts.
One year ago today, I drove 90 mph to an emergency One year ago today,
I drove 90 mph to an emergency room,
wondering if I would walk into that room
as a worried wife…
or a widow.

Another valley of despair.
Another encounter with a good, faithful God.

My update from that week still holds:

"I never imagined my shaky thumbs would be typing words like stroke, NeuroTrauma ICU, or brain surgery in reference to my healthy, 44-year-old husband.
And yet…this is where we find ourselves.
We’ve been brought to our knees—again.
But, as we’ve come to understand…
our knees are a good place to be.
Nestled in the palm of God’s hand..."

///

And today, we continue to stand amazed,
at God’s kindness to us,
and at the gift of our people:
our community, our family, our friends,
who have carried us in ways we will never be able to repay.

Looking at my handsome guy today,
strong, fully recovered, and back to work since October,
apart from the six-inch scar up the back of his head,
you’d never know a massive stroke almost took his life.

So we mark today with gratitude.
I hereby dub April 23rd:
Joe’s Stroke of Grace Day ✌

///

“When you’re in over your head,
I’ll be there with you.
When you’re in rough waters,
you will not go down.
When you’re between a rock and a hard place,
it won’t be a dead end…”
:: Isaiah 43:2
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Happiness is a moving target. Joy is not. In toda Happiness is a moving target.
Joy is not.

In today’s episode, I share a story about a farmer
who trusted the wrong reference point,
and plowed his entire field crooked.
Maybe the reason we’re exhausted isn’t because we’re failing.
Maybe we’ve been fixing our eyes on something that keeps moving.

This conversation isn’t about faking joy.
It’s about cultivating it, in grief, in tension,
in the hidden places where roots grow.

🎧 Episode 019 | Cultivating Joy on the Journey
 [in the Middle of the Mess] is now live.

#OhGoodGriefPodcast #RootedJoy #FaithInTheHard #JoyOnTheJourney
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What if addiction isn’t the root, but the symptom? What if addiction isn’t the root,
but the symptom?

What if beneath the behavior
there’s pain that’s never been named?

This week’s conversation is about
truth, trauma, and the slow work of healing.

And the kind of redemption
only God can write.

🎧 Listen to 018 | Beauty Beyond the Breaking with Carol Boothroyd
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Some wounds don’t just hurt, they unravel everythi Some wounds don’t just hurt,
they unravel everything you thought was true.

This week, I sit down with trusted counselor and dear friend, Carol Boothroyd, to talk about a subject that’s common, but often left unspoken: sex addiction, betrayal, and the kind of healing that doesn’t happen overnight.

This one is tender.
Honest.
And full of hope.

If you’ve ever felt the disorientation of broken trust…
you are not alone.

🎧 Episode 018: Beauty Beyond the Breaking | When Freedom
from Addiction Becomes a Calling with Carol Boothroyd is live

#RedemptionStories #OhGoodGriefPodcast #SimplyBloomCo
Follow @SimplyBloomJoy

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