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Simply Bloom Co.

Where Passion & Purpose Collide

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Everyday Blooms | Caitlin Lantz

Everyday Blooms | Caitlin Lantz

Being a parent is hard work.  Choosing to be obedient and follow God across the world, to raise your family and flesh out your faith in an impoverished nation, is a whole new sort of difficult. I’ve watched this precious family over the past several years, as they’ve navigated missionary life, tragedy, loss, grace and provision – and an unexpected… Read More

Everyday Blooms, Faith, Grace, Motherhood

Everyday Blooms | Latonya Esau

Everyday Blooms | Latonya Esau

Paging through a family magazine almost a decade ago, I locked eyes on an ad for cute tees that celebrated marriage.  The “My Husband Rocks” anthem instantly sparked my interest, and I hurried off to figure out who these people were and how I could be a part of their mission. Flash forward several years and the woman behind the tees has become… Read More

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Jennifer Swoish

Everyday Blooms | Jennifer Swoish

I feel like I’ve known this gorgeous gal for ages – as Facebook tricks me frequently into thinking I know people better, and for longer, than I actually do. She gets giddy while talking about trees, will happily run to the corner store and buy deodorant for you if you’re speaking at her church and have absent-mindedly forgotten to apply said product (ahem), and is one… Read More

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Carol Burns

Everyday Blooms | Carol Burns

I first met this small package of dynamite back in 2002, when my then-fiance was introducing me to “his people”.  With a smile that lights up the room, and the most delightful freckles, this gal immediately caught my eye. Her commitment to allow her broken-heart-made-whole story to fuel her passion to unconditionally love the lost and lonely, through foster care, is both astonishingly beautiful and incredibly… Read More

Everyday Blooms, Faith, Grace, Guest Post, Motherhood, Uncategorized

Everyday Blooms | Amanda DeKatch

Everyday Blooms | Amanda DeKatch

I had heard of this talented gal – and had watched her perform (with her crazy-amazing voice and gorgeous curls) – long before I’d had the pleasure of meeting her in the flesh. Leaving her home state of Michigan to grow new roots in Florida, this wife and momma has a story of struggle and resilience that will inspire both hope and greater levels of intentionality in your… Read More

Everyday Blooms, Faith, Family, Grace, Guest Post, Motherhood, Uncategorized

Everyday Blooms | Malinda Fuller

Everyday Blooms | Malinda Fuller

I connected with this beautiful SoCal wife and momma through the Influence Network, and have loved watching her step more fully into her strengths and giftings as a writer over the past few months. Her story of choosing obedience over hustle will challenge and encourage you to more bravely and wholeheartedly trust God with your hopes and dreams while raising up… Read More

Everyday Blooms, Faith, Motherhood, Quotes and Scriptures

Everyday Blooms | Jenn Nicole

Everyday Blooms | Jenn Nicole

I met this gorgeous gal a few years ago, when our husbands worked together briefly, and have watched from a distance as she’s walked through uncertainty and loss with a fierce and unrelenting faith. Her story of hope amidst heartbreak so powerfully tells of a God who “takes the broken pieces and makes them beautiful” [Ecclesiastes 3:11]. Meet Jenn… What’s your story, morning glory? In January… Read More

Everyday Blooms, Guest Post, Motherhood, Quotes and Scriptures, Redemption

The Ali + Aiden Show

The Ali + Aiden Show

Sometimes when you have a massive amount of design work to pump out and 3 talks for 2 different events to prep for, and your little ones require some non-ice-cream or screen-time related bribery to let you completely ignore them and work… You promise them a little studio time of their own…and they end up killin’ it. Which then inspires a little more design work… Read More

Daily Life, Motherhood, Studio, The Kiddos, Uncategorized

But She Is Also Brave

But She Is Also Brave

Tears sprang to my eyes without warning.  I stood at the door wringing my hands like “those other” nervous moms do. My not yet 6 year old was leaving with her Daddy and our dear “Uncle” to give blankets to the cold, shoes to the shoeless and umbrellas to the roofless.     Our oldest daughter is our little one… Read More

Bethany, Grace, Guest Post, Love, Motherhood, Redemption, Uncategorized

Revisiting the Ramblings of a Sappy Mom

Revisiting the Ramblings of a Sappy Mom

I stumbled upon a post from 4 years ago that stopped me in my tracks.  The days are indeed long, but the year are short. God continues to refine, mold and reshape my heart through this crazy motherhood thing, and through the life and love of this little Bean right here, now eight years old…   Maybe it’s because I’ve got Jim… Read More

Daily Life, Motherhood, Redemption, The Kiddos

A Letter To My Babes: Philippians Style

A Letter To My Babes: Philippians Style

Sweet friends, you’re in for a treat!  Allow me to introduce you to one of my favorite humans on the planet: Bethany.  I met this amazing woman several years ago through a mutual friend (our bestie below on the left), and we’ve been mutually smitten ever since. Bethany is wise, she is kind, she is hilarious, and she is insanely gifted.  You… Read More

Bethany, Faith, Family, Love, Motherhood, Quotes and Scriptures

Cute Valentine’s Day Gift Tags

Cute Valentine’s Day Gift Tags

This is, by far, the bloggiest thing I’ve posted in a long time.  A l-o-n-g time. I’m not sure whether to apologize, or to nod in silent acceptance of your gratitude. I am, of course, way behind on making these little tags – and hence, sharing this project – but there’s always Pinterest.  Simply pin this and plan with every… Read More

Crafts and Activities, Cute Stuff, Motherhood, Printables, School, The Kiddos

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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that t “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and A And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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