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Simply Bloom Co.

Where Passion & Purpose Collide

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Yzma

“I’ll call her Yzma”. {gulp} As soon as those words left her {innocent, adorable, 3 year old} little mouth, my involuntary eyebrow-lift and lip-curl occurred simultaneously. I may have snorted a little too. Not because “Yzma” is such a dreadful name or anything {however it will never not conjure up frightening images of a shriveled-up, overly-eye-lashed, evil little woman}, but… Read More

Keepin' it Real, The Kiddos

Stop in the Name of Love

Alternately entitled: The Astonishing Empowerment of “Junior Police Officer” Stickers This little lass here adores her daddy.  Adores. Her. Daddy. She also happens to be incredibly proud of what her daddy does as a day job.  Only, it’s a night job.  Which she’s not so much a fan of. On rare occasion, I open the garage door to this awe-inspiring… Read More

The Kiddos

About a Boy

This little lad has 9 pearly whites.  It’s very possible that tomorrow he’ll have 11 {Lord, please, just bust those suckers through!}.  To say that I do not heart teething would be an understatement of apocalyptic proportions.  He enjoys sinking all 9 – on regular occasion – into his big sister’s shoulder {much to her chagrin}, his mommy’s toes {only… Read More

The Kiddos

Our Little Lady{Bug}

Our daughter is a delightful blend of sweet and sassy, serious and playful, girly-girl and wild-child.  Her father is to thank for her wild streak, and now finds himself bombarded daily by her sweet little voice requesting him to “play rough” with her {which usually involves wrestling, tickling, something dangerous while airborne, and more often than not, some “tooting”}.  She’s… Read More

The Kiddos

A Bug Poem

We found a caterpillar… climbing up a leaf… creeping…reaching… but swiped by a “thief”. Grasp didn’t last, dropped on this lil’ guy. So we found another bug… poor doomed dragonfly. {The end}

The Kiddos

Our Air Show Adventure

What do you do to celebrate the 1st birthday of a little boy who’s just beginning to soar? Why…the local air show, of course! My parents joined us as we headed out to the airport.  Having never been to anything like this, we had no idea what to expect.  Despite missing the pancake breakfast {we had been saving our appetites… Read More

The Kiddos, Travels

Happy Birthday, Baby Bug!

One year ago today, you entered our lives…precious, beautiful, and a whopping 10 pounds, 6 ounces.  Words cannot express the delight we experienced holding you that first day. I couldn’t imagine a better addition to our family.  God hand-picked you for us, and us for you.  What a brilliant thing, sweet boy. We celebrate the gift your life is to… Read More

The Kiddos

The Race is On!

While helping daddy build shelves in the garage, Bug gets the itch to ride wild. And {practically} naked.   The solo race commences.   And ends.  Uneventfully.  For racing solo is horribly boring.   Enter {half naked} big sister. And they’re off. She’s in the lead…   with baby Bug speeding up in the rear.   Now this is more… Read More

The Kiddos

We Always Knew…

that bugs liked corn.   But now we’re certain. This Bug loves corn.

The Kiddos

Chalk Therapy

Chalk. Chalk mani. Chalk butt. Chalk love. Chalk naughtiness. Chalk leaf. Chalk legs. Chalk pedi.   Chalk show.   Chalk envy. Chalk hair. Chalk therapy.

Daily Life, The Kiddos

Holy Moment

Cricket loves Jesus.  She loves what she understands of Jesus, which doesn’t seem like much at the tender age of 3. But it’s growing everyday as she explores the beauty of nature, learns about the stunning intricacy of the human body {her favorite bone is her patella}, and gets a front row seat in watching God faithfully work out details… Read More

Faith, Keepin' it Real, The Kiddos

Bug Pop

There is a very good chance that not-so-little Bug here has acquired a taste for frozen hot chocolate on a stick. It’s all over.

The Kiddos

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 photo Joy.jpg

Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God I am regularly overwhelmed by the 
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.
Happy release day, @dralisoncook 💛 Written at the Happy release day, @dralisoncook 💛

Written at the intersection 
of faith and psychology, 
this book is yet another 
soul-nourishing,
heart-healing, 
boundary-fortifying 
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved 
‘Boundaries for the Soul’). 

As an enneagram 2 who was raised 
in the church, this book was a timely
and liberating read. Pure balm for the 
weary, recovering-people-pleaser soul. 

I am beyond grateful for the wisdom, 
compassion + experience that Alison 
brings to all she shares (and it was
such an honor to be on her launch 
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney
Find yourself a tribe of people who will, togethe Find yourself a tribe of people who will, 
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing. 
Exhausted.
So grateful for these two - their friendship, enco So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!
“Over the years, I have come to realize that the “Over the years, 
I have come to realize that 
the greatest trap in our life is not 
success, popularity, or power, 
but self-rejection.”
 :: Henri Nouwen

Somewhere along the journey of 
life, we start to believe the lie that - 
despite being made in the very image 
of a good and beautiful God - who we 
are is inherently bad and broken, and 
we learn to cover that deep sense 
of inadequacy (and the shame that 
accompanies it) with performance.

Because our visceral 
human response to 
‘bad + broken’ is 
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded 
by a constant and unrelenting sense 
of self-rejection and self-loathing.

Want to know why we feverishly seek 
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that 
he learned to delight in his weakness 
because it was when he was week that
“His strength is perfected in me”. 

Or, as the Passion Translation so 
stunningly puts it, “my weakness 
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have 
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness 
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.
And they’re off! Alathea is in 10th grade and Aid And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼
"Faith isn't the ability to believe long + far i "Faith isn't the ability 
to believe long + far 
into the misty future. 
It's simply taking God 
at His Word + taking 
the next step."

:: Joni Eareckson Tada
Day 15 | Beach Day + Travel Prep We fly out late Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love 
with a cute rat + I discovered zebra finches), 
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.
Our view from the lodge last night ✨ Our view from the lodge last night ✨
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